Due to the COVID-19 situation, the Ladysmith Maritime Society (LMS) decided early on to cancel the entire 2020 Maritime Festival Season, including the Heritage Boat Festival, Kids' Pirate Day and Sea Life Celebration. At the same time, LMS began to explore possibilities of how to create online versions of these events - to stay in touch with the community over the summer, to maintain the tremendous momentum of volunteer support for the festivals and to bring fun and laughter to our audience of all ages.

Mindful of time, resources and capacities, LMS selected Kids' Pirate Day as the most suitable candidate to achieve these objectives.

Over the last ten years, Kids' Pirate Day in Ladysmith has become an iconic summer event and has seen increasing visitor numbers year-on-year. In 2019, nearly 2000 persons attended the event and participated in a range of fun activities hosted on the docks of the Ladysmith Community Marina and Oyster Bay Drive.

In numerous online meetings, the project team - LMS Board, staff and volunteers - brainstormed and developed ideas for the "2020 Virtual Kids' Pirate Days". Fun, information, education and participation around maritime themes, the imaginary world of pirates, and community involvement formed the core of the concept. When we reached out to Ladysmith with our idea, the Town, businesses, volunteers and community organizations - responded with great enthusiasm and support for the event - and we knew we were on the right track.

The concept of 5 daily pre-recorded video episodes – approx. 30 minutes in duration each - started us on a very steep learning curve involving content generation, plot, characters, scheduling dates and venues, technical expertise, logistics and and and.
Supported by great local talents, know-how, skills, proficiency, a strong sense of community - virtually everyone pulling on the same rope in the same direction - we succeeded!

The video episodes have been created with contributions by volunteers, amateurs and professionals. Each of the daily shows focuses on a different theme, near and related to the imaginary world of pirates. Episodes are "magazine-style," fun-filled programs, including a colorful mix of maritime information, participatory instructions, stories, a treasure hunt, jokes and quizzes with opportunities to win prizes.

Watch last year's video

This video by MyLadysmith.com features Kids' Pirate Day event held June 1st, 2019 at the Ladysmith Community Marina.

Watch the arrival of Captain Jack Sparrow, Captain Hector Barbossa and Scarlet via boat, as well as interviews with volunteers and organizers.

Ladysmith Maritime Society

Kids' Pirate Week is organized by the Ladysmith Maritime Society, a not-for-profit registered charitable organization, established since 1985.

The purpose of the Society is to serve the community by protecting and promoting Ladysmith’s maritime heritage. Core programs include a maritime museum, restoration of heritage boats and the operation of a first class community marina.

Every year the Society's volunteers contribute thousands of hours of their skills, expertise and support to deliver vibrant and educational experiences and to protect and promote public access to the waterfront. Our annual Maritime Festival Season has become a regional attraction. See www.lmsmarina.ca for more on LMS.

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Read the 2020-09-08 THANK YOU note from the organizers, with the list of actors, artists, storytellers, sponsors, community partners, as well as content creators.

A big THANK YOU to our sponsors!

British Columbia logo
Ladysmith Chamber of Commerce logo
OnTrack Media logo
Take 5 logo
LaFF Logo
Ladysmith Rotary Club Logo
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